Sophie Bosch
The purpose of this article is to explore the perception of the blog as a means of communication and the very recent trend of many blogs of all types — cultural, political and social — being published as books. The article will also explore the transience of the content being communicated in a blog as opposed to the permanent and concrete nature of the content being communicated in a book, that is, the integrity of books as a body of information as opposed to the ever-changing format of and information communicated by a blog.
There are several case studies that are very relevant to this trend particularly in the field of fashion and design. Fashion blogs with a focus on street photography or photographs of people’s everyday life have been immensely successful and popular due to their subject matter being very different to traditional fashion magazines and publications that have had to meet market demands. Therefore, the content and demand for content evolves more organically from what visitors to and commentators on the blog are interested in. As a result, if the individual who has started the blog decides to edit and select blog posts and turn them into material for print and publication, a market already exists for this material to be sold to, especially if the blog has a large following. Specific examples include The Sartorialist (2009) by Scott Schuman, Facehunter (2010) by Yvan Rodic and The Selby is in Your Place (2010) by Todd Selby.
No comments:
Post a Comment