11/1/10
Magazines on or off line?
Aarna Hanley
A magazine?- a bound printed form of media containing print and text? Magazine, the term, is one we are all familiar with but when one begins to try to define it we run into difficulty as it represents a media form that has more differences than similarities.
To complicate the matter of defining it, a recent magazine trend has been to develop an online presence. Magazine titles are no longer confined to their printed form but now coexist within the digital realm.
The purpose of this paper is to analyse the relationship between the print form of a magazine title and it’s website. In addition the paper will consider how the identity of the magazine is changing due to the presence of its online counterpart. This paper is concerned with a genre of magazines publications known as independent magazines. The Independents as defined by Megan Le Masurier have an editorial focus of “under-represented manifestations of popular culture and creative work for independent producers of fashion, design, the visual arts, photography, music and film although a few are overtly political.” (2010: 4) The paper will discuss the continual importance of the printed form to a magazine’s indentity in particular refernce to the Independents. The goal of this paper is to offer a more appropriate definition of a magazine within this changing digital climate.
Within the theoretical framework of media studies the paper will assess magazines digital presence through comparative textual analysis of both the print and online forms of three independent magazines AnOther, Interview and COLORS.
A magazine?- a bound printed form of media containing print and text? Magazine, the term, is one we are all familiar with but when one begins to try to define it we run into difficulty as it represents a media form that has more differences than similarities.
To complicate the matter of defining it, a recent magazine trend has been to develop an online presence. Magazine titles are no longer confined to their printed form but now coexist within the digital realm.
The purpose of this paper is to analyse the relationship between the print form of a magazine title and it’s website. In addition the paper will consider how the identity of the magazine is changing due to the presence of its online counterpart. This paper is concerned with a genre of magazines publications known as independent magazines. The Independents as defined by Megan Le Masurier have an editorial focus of “under-represented manifestations of popular culture and creative work for independent producers of fashion, design, the visual arts, photography, music and film although a few are overtly political.” (2010: 4) The paper will discuss the continual importance of the printed form to a magazine’s indentity in particular refernce to the Independents. The goal of this paper is to offer a more appropriate definition of a magazine within this changing digital climate.
Within the theoretical framework of media studies the paper will assess magazines digital presence through comparative textual analysis of both the print and online forms of three independent magazines AnOther, Interview and COLORS.
The Lord of the Who?
Elise Keeling
This article seeks to examine the impact that electronic, digital, and interactive technologies have had on the production of literary knowledge and the narrative. The research assignment will further speculate the role of ‘digitally preserving’ narrative literatures through what has been labelled ‘transmedia storytelling’. It is an investigation which assesses the integrity of a great narrative once it has been subject to the inevitable ‘tossing’ and ‘turning’ throughout the vast mediums in this universal ‘media playground’. It will also utilise contemporary media theory to break down and conceptualise transmedia storytelling and further assess the implications of ‘participatory culture’ on the creative industries. Whilst we are only beginning to discover the exciting possibilities and capabilities which technology and digitisation hold, we would not be doing our job as inquisitive human beings if we did not speculate into the role of digitisation of the narrative.
The importance of this research is to understand exactly how much one ‘records’ and ‘preserves’ of the original narrative when the various cross-sited narratives are re-fabricated for each media platform they deploy. The article will hopefully address the convergent narratives of our time and therein give us a better understanding of digitisation and the narrative and further the assumptions which surround
This article seeks to examine the impact that electronic, digital, and interactive technologies have had on the production of literary knowledge and the narrative. The research assignment will further speculate the role of ‘digitally preserving’ narrative literatures through what has been labelled ‘transmedia storytelling’. It is an investigation which assesses the integrity of a great narrative once it has been subject to the inevitable ‘tossing’ and ‘turning’ throughout the vast mediums in this universal ‘media playground’. It will also utilise contemporary media theory to break down and conceptualise transmedia storytelling and further assess the implications of ‘participatory culture’ on the creative industries. Whilst we are only beginning to discover the exciting possibilities and capabilities which technology and digitisation hold, we would not be doing our job as inquisitive human beings if we did not speculate into the role of digitisation of the narrative.
The importance of this research is to understand exactly how much one ‘records’ and ‘preserves’ of the original narrative when the various cross-sited narratives are re-fabricated for each media platform they deploy. The article will hopefully address the convergent narratives of our time and therein give us a better understanding of digitisation and the narrative and further the assumptions which surround
Judging a Book by its Trailer: Media Literacy, Viral Advertising and the Novel in a Digital Age
Katherine Fitzpatrick
Those in the publishing industry have long been producers of cultural texts, providing information, entertainment and social commentary through the textual medium of the printed book. Technological advances from the printing press to the development of digital printing have meant the ways in which publishers deliver content to consumers are constantly evolving. Recently, the rapid digitisation of culture has become evident in the publishing industry. Publishers now face a changing market signified by the proliferation of e-readers and easily accessible e-books. Not only is the delivery of content transforming to appeal to increasingly technologically savvy consumers, but the very concept of the book and the way it is marketed to those consumers is changing. Multi-media texts and creative online advertising campaigns are being developed in a bid to bring the book into the digital world. The book trailer exemplifies this attempt to capture the burgeoning digital market through maximising the relationship between printed text and visual understanding. The book trailer has become a powerful advertising tool which both utilises online public forums such YouTube to reach consumers and capitalises on the media literacy of contemporary readers. This article aims to examine the ways the publishing industry has adapted to rapid technological change and increasingly media literate consumers by examining the use of book trailers as viral advertising for printed texts. The article will analyse the relative strengths of book trailers as advertising tools, in particular examining those created for Seth Grahame-Smith’s postmodern appropriations of renowned classic works of fiction.
Those in the publishing industry have long been producers of cultural texts, providing information, entertainment and social commentary through the textual medium of the printed book. Technological advances from the printing press to the development of digital printing have meant the ways in which publishers deliver content to consumers are constantly evolving. Recently, the rapid digitisation of culture has become evident in the publishing industry. Publishers now face a changing market signified by the proliferation of e-readers and easily accessible e-books. Not only is the delivery of content transforming to appeal to increasingly technologically savvy consumers, but the very concept of the book and the way it is marketed to those consumers is changing. Multi-media texts and creative online advertising campaigns are being developed in a bid to bring the book into the digital world. The book trailer exemplifies this attempt to capture the burgeoning digital market through maximising the relationship between printed text and visual understanding. The book trailer has become a powerful advertising tool which both utilises online public forums such YouTube to reach consumers and capitalises on the media literacy of contemporary readers. This article aims to examine the ways the publishing industry has adapted to rapid technological change and increasingly media literate consumers by examining the use of book trailers as viral advertising for printed texts. The article will analyse the relative strengths of book trailers as advertising tools, in particular examining those created for Seth Grahame-Smith’s postmodern appropriations of renowned classic works of fiction.
Transforming blogs into books
Sophie Bosch
The purpose of this article is to explore the perception of the blog as a means of communication and the very recent trend of many blogs of all types — cultural, political and social — being published as books. The article will also explore the transience of the content being communicated in a blog as opposed to the permanent and concrete nature of the content being communicated in a book, that is, the integrity of books as a body of information as opposed to the ever-changing format of and information communicated by a blog.
There are several case studies that are very relevant to this trend particularly in the field of fashion and design. Fashion blogs with a focus on street photography or photographs of people’s everyday life have been immensely successful and popular due to their subject matter being very different to traditional fashion magazines and publications that have had to meet market demands. Therefore, the content and demand for content evolves more organically from what visitors to and commentators on the blog are interested in. As a result, if the individual who has started the blog decides to edit and select blog posts and turn them into material for print and publication, a market already exists for this material to be sold to, especially if the blog has a large following. Specific examples include The Sartorialist (2009) by Scott Schuman, Facehunter (2010) by Yvan Rodic and The Selby is in Your Place (2010) by Todd Selby.
The purpose of this article is to explore the perception of the blog as a means of communication and the very recent trend of many blogs of all types — cultural, political and social — being published as books. The article will also explore the transience of the content being communicated in a blog as opposed to the permanent and concrete nature of the content being communicated in a book, that is, the integrity of books as a body of information as opposed to the ever-changing format of and information communicated by a blog.
There are several case studies that are very relevant to this trend particularly in the field of fashion and design. Fashion blogs with a focus on street photography or photographs of people’s everyday life have been immensely successful and popular due to their subject matter being very different to traditional fashion magazines and publications that have had to meet market demands. Therefore, the content and demand for content evolves more organically from what visitors to and commentators on the blog are interested in. As a result, if the individual who has started the blog decides to edit and select blog posts and turn them into material for print and publication, a market already exists for this material to be sold to, especially if the blog has a large following. Specific examples include The Sartorialist (2009) by Scott Schuman, Facehunter (2010) by Yvan Rodic and The Selby is in Your Place (2010) by Todd Selby.
The Power of Going Social
Mendel A. Bernardino
Businesses can now use social media platforms such as community forums, online community sites, blogs and social networking sites as ‘market research sources’ in order to further understand the preferences of market they are trying to serve. Through social media tools, consumers can participate in providing information and feedback to businesses and practically tell them what their market needs are. Market research through social media tools can provide benefits for the company such as cost efficiency, fast and timely consumer feedback, updated and relevant information straight from the consumers.
The paper will touch on companies who have done so effectively and what the key factors are in ensuring a successful market research campaign through social media tools. (ex. how Kraft used social media tools as additional ‘research sources’ to name the new “Cheesybite” and how Dell banked on IdeaStorm to get new product ideas from consumers). Privacy and volume versus control issues must also be taken into account when using social media applications. Evidence will be gathered from case studies, online journals and articles
Businesses can now use social media platforms such as community forums, online community sites, blogs and social networking sites as ‘market research sources’ in order to further understand the preferences of market they are trying to serve. Through social media tools, consumers can participate in providing information and feedback to businesses and practically tell them what their market needs are. Market research through social media tools can provide benefits for the company such as cost efficiency, fast and timely consumer feedback, updated and relevant information straight from the consumers.
The paper will touch on companies who have done so effectively and what the key factors are in ensuring a successful market research campaign through social media tools. (ex. how Kraft used social media tools as additional ‘research sources’ to name the new “Cheesybite” and how Dell banked on IdeaStorm to get new product ideas from consumers). Privacy and volume versus control issues must also be taken into account when using social media applications. Evidence will be gathered from case studies, online journals and articles
Social Media and Rugby: A Game of Inches
Tiffanny Junee
Australians are active consumers and participants of organized sports and media. As a recent Nielsen study showed, they are also some of the most engaged users of social media in the world. After only six years, social media has already had a profound role in (re)shaping corporate and social communications practices. This paper investigates how social media has (re)shaped the social dynamics and identity of professional rugby union players, administrators and rugby fan communications in Australia. Not surprisingly, social media has affected both individual and corporate agency within the rugby community raising questions about how and where it is possible for individuals to act independently within rugby communities both on- and off-line. This essay draws on selected examples of online corporate, player and fan texts to question how social media is being used (and possibly abused) by members of the elite rugby community in maintaining and creating agency.
Australians are active consumers and participants of organized sports and media. As a recent Nielsen study showed, they are also some of the most engaged users of social media in the world. After only six years, social media has already had a profound role in (re)shaping corporate and social communications practices. This paper investigates how social media has (re)shaped the social dynamics and identity of professional rugby union players, administrators and rugby fan communications in Australia. Not surprisingly, social media has affected both individual and corporate agency within the rugby community raising questions about how and where it is possible for individuals to act independently within rugby communities both on- and off-line. This essay draws on selected examples of online corporate, player and fan texts to question how social media is being used (and possibly abused) by members of the elite rugby community in maintaining and creating agency.
The Social Consequences of Social Networking Sites: The Impact of Facebook on Teenage Girls
Kerry Widdup
This article seeks to examine the impact that electronic, digital, and interactive technologies have had on the production of literary knowledge and the narrative. The research assignment will further speculate the role of ‘digitally preserving’ narrative literatures through what has been labelled ‘transmedia storytelling’. It is an investigation which assesses the integrity of a great narrative once it has been subject to the inevitable ‘tossing’ and ‘turning’ throughout the vast mediums in this universal ‘media playground’. It will also utilise contemporary media theory to break down and conceptualise transmedia storytelling and further assess the implications of ‘participatory culture’ on the creative industries. Whilst we are only beginning to discover the exciting possibilities and capabilities which technology and digitisation hold, we would not be doing our job as inquisitive human beings if we did not speculate into the role of digitisation of the narrative.
The importance of this research is to understand exactly how much one ‘records’ and ‘preserves’ of the original narrative when the various cross-sited narratives are re-fabricated for each media platform they deploy. The article will hopefully address the convergent narratives of our time and therein give us a better understanding of digitisation and the narrative and further the assumptions which surround it.
This article seeks to examine the impact that electronic, digital, and interactive technologies have had on the production of literary knowledge and the narrative. The research assignment will further speculate the role of ‘digitally preserving’ narrative literatures through what has been labelled ‘transmedia storytelling’. It is an investigation which assesses the integrity of a great narrative once it has been subject to the inevitable ‘tossing’ and ‘turning’ throughout the vast mediums in this universal ‘media playground’. It will also utilise contemporary media theory to break down and conceptualise transmedia storytelling and further assess the implications of ‘participatory culture’ on the creative industries. Whilst we are only beginning to discover the exciting possibilities and capabilities which technology and digitisation hold, we would not be doing our job as inquisitive human beings if we did not speculate into the role of digitisation of the narrative.
The importance of this research is to understand exactly how much one ‘records’ and ‘preserves’ of the original narrative when the various cross-sited narratives are re-fabricated for each media platform they deploy. The article will hopefully address the convergent narratives of our time and therein give us a better understanding of digitisation and the narrative and further the assumptions which surround it.
Microblog Sensation: The Growing Popularity of Tumblr
Emily Marquart
As people’s lives become more and more intertwined with their online interactions it is important to understand why this is occurring and what this means for their identity, both on and offline. The research into what makes a social media site such as Tumblr so appealing to bloggers gives an insight into the direction other blogging platforms may take in the future. In a world where digital publishing is becoming exceedingly prevalent research into this field is significant.
As people’s lives become more and more intertwined with their online interactions it is important to understand why this is occurring and what this means for their identity, both on and offline. The research into what makes a social media site such as Tumblr so appealing to bloggers gives an insight into the direction other blogging platforms may take in the future. In a world where digital publishing is becoming exceedingly prevalent research into this field is significant.
A case study of Douban.com: an Web 2.0 online community in China
Guangyu Li
The new information technology provides various digital tools to new generations which change their daily life online and offline. In this Web 2.0 era, users’ influence plays a vital role. In 2005 there was an early “Web 2.0” website in China named Douban.com. It starts as an online community website which brings people together through similar interests and focuses on value-add interaction among its users Different from Xiaonei.com and other famous websites in China, its idea is original. In a way it is a unique Chinese website. This paper will discuss what the main features of Douban.com are and why those special features occur. Its users’ groups will also be analyzed in order to find out the influence.
The new information technology provides various digital tools to new generations which change their daily life online and offline. In this Web 2.0 era, users’ influence plays a vital role. In 2005 there was an early “Web 2.0” website in China named Douban.com. It starts as an online community website which brings people together through similar interests and focuses on value-add interaction among its users Different from Xiaonei.com and other famous websites in China, its idea is original. In a way it is a unique Chinese website. This paper will discuss what the main features of Douban.com are and why those special features occur. Its users’ groups will also be analyzed in order to find out the influence.
The privacy issue on social network sites: Facebook
Yuan Yuan Guo
Social network service is one of the most important technologies in Web 2.0, and has appealed hundreds of millions users. It not only provides a platform for users to express themselves, but help them socialize and build up communities online.
Social network site (SNS) usually requires users to offer personal information to join in. So, users may public their personal information such as name, age, occupation, and interests on SNS. The information like this may result in privacy issues, which will bring many inconveniences to users not only in the cyberspace but also in the real world.
In this paper, I will give an introduction of SNS and Facebook first. Then the concepts of privacy will be discussed. The main part will be focused on the description of current privacy issues on Facebook, and followed by the analysis of reasons and related theories. Simple management measures will be put forward in the final part.
Social network service is one of the most important technologies in Web 2.0, and has appealed hundreds of millions users. It not only provides a platform for users to express themselves, but help them socialize and build up communities online.
Social network site (SNS) usually requires users to offer personal information to join in. So, users may public their personal information such as name, age, occupation, and interests on SNS. The information like this may result in privacy issues, which will bring many inconveniences to users not only in the cyberspace but also in the real world.
In this paper, I will give an introduction of SNS and Facebook first. Then the concepts of privacy will be discussed. The main part will be focused on the description of current privacy issues on Facebook, and followed by the analysis of reasons and related theories. Simple management measures will be put forward in the final part.
Internet slang used by online Japanese anime fans
By Miaomiao Wei
Internet slangs are widely used online in China since the computer technology spreads. Online users from specific “virtual communities” may create, borrow, use and spread internet slangs in terms of particular fields. This report examines the internet slangs used by online Japanese anime fans which are observed in an online community called “baidu dongmanba”. Data are categorised in regard of language features. After this an analysis on the characters of slangs used by anime fans are made and relations between these slangs and Japanese anime cultures are explored.
Internet slangs are widely used online in China since the computer technology spreads. Online users from specific “virtual communities” may create, borrow, use and spread internet slangs in terms of particular fields. This report examines the internet slangs used by online Japanese anime fans which are observed in an online community called “baidu dongmanba”. Data are categorised in regard of language features. After this an analysis on the characters of slangs used by anime fans are made and relations between these slangs and Japanese anime cultures are explored.
Mobile Technology: the new classroom where attendance is made anytime and anywhere
Chalida Hiruntrakul
In last decade, people were discussing widely about the use of Internet on the desktop computer. At this point of time, the arrival and advancement of mobile technology has dynamically taken the stage towards the future time. This new creation makes new experiences of mobility with access to happen and transform the boundary of learning.
This paper will be discussing how this newness is affecting human being, especially the process of learning. Back in previous days, classroom is the only place to shape cultured foundation. However, accessibility and equality to gain such foundation were unable to be distributed evenly. People in developed countries and prosperity tend to have education privilege. Fortunately, with the proliferation of technology, opportunities are broadly scattering to everybody regardless of where they live. We are now living in the new age of education where classroom size is no longer measurable. The intangible online classroom, which was regarded as the utopia-learning environment, is becoming the realism of today. The accessibility via mobile devices allows even greater opportunities to learn upon individual’s preference. With the impacts from mobile technology, there are numerous points to attend to. The shift of learning pattern from the past present and future, the acquisition of learning and knowledge, the consumption of mobile technology are some of the key points to be conversed.
In last decade, people were discussing widely about the use of Internet on the desktop computer. At this point of time, the arrival and advancement of mobile technology has dynamically taken the stage towards the future time. This new creation makes new experiences of mobility with access to happen and transform the boundary of learning.
This paper will be discussing how this newness is affecting human being, especially the process of learning. Back in previous days, classroom is the only place to shape cultured foundation. However, accessibility and equality to gain such foundation were unable to be distributed evenly. People in developed countries and prosperity tend to have education privilege. Fortunately, with the proliferation of technology, opportunities are broadly scattering to everybody regardless of where they live. We are now living in the new age of education where classroom size is no longer measurable. The intangible online classroom, which was regarded as the utopia-learning environment, is becoming the realism of today. The accessibility via mobile devices allows even greater opportunities to learn upon individual’s preference. With the impacts from mobile technology, there are numerous points to attend to. The shift of learning pattern from the past present and future, the acquisition of learning and knowledge, the consumption of mobile technology are some of the key points to be conversed.
The free download in China
Lu Deng
Early this year, Google announced to shut down its operations in China made the Chinese internet censorship famous for its strict policy. The citing on New York Times is what Chinese government doing is to limit free speech on the Web (Andrew Jacobs & Miguel Helft, 2010). Actually, in China, under the premise of harmonious society, there is enough free on the web such as the free download.
Recently the free download in China is flourished without precedent. The main reasons result in this phenomenon can be reduced in three areas: the technique, commercial and the education support. In the following of this article, these reasons will be analysed step by step. Besides, the article will also point out the potential problems behind the flourish phenomenon of the free download in China.
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Early this year, Google announced to shut down its operations in China made the Chinese internet censorship famous for its strict policy. The citing on New York Times is what Chinese government doing is to limit free speech on the Web (Andrew Jacobs & Miguel Helft, 2010). Actually, in China, under the premise of harmonious society, there is enough free on the web such as the free download.
Recently the free download in China is flourished without precedent. The main reasons result in this phenomenon can be reduced in three areas: the technique, commercial and the education support. In the following of this article, these reasons will be analysed step by step. Besides, the article will also point out the potential problems behind the flourish phenomenon of the free download in China.
keywords
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