Guangyu Li
The new information technology provides various digital tools to new generations which change their daily life online and offline. In this Web 2.0 era, users’ influence plays a vital role. In 2005 there was an early “Web 2.0” website in China named Douban.com. It starts as an online community website which brings people together through similar interests and focuses on value-add interaction among its users Different from Xiaonei.com and other famous websites in China, its idea is original. In a way it is a unique Chinese website. This paper will discuss what the main features of Douban.com are and why those special features occur. Its users’ groups will also be analyzed in order to find out the influence.
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